Tired of crafting WhatsApp Business message templates from scratch?

Struggling to get your WhatsApp message templates approved by Meta? You're not alone! 

WhatsApp marketing relies on pre-approved message templates, but navigating the guidelines can be challenging.

That's why we've created this ultimate cheat sheet to 150 ready-to-use WhatsApp Business message templates across varied industries.

But wait, there's more! This isn't just a dump of WhatsApp message templates. We'll also provide effective tips and best practices to ensure your messages resonate with customers, drive conversions, and get approved by Meta on the go.

Ready to unlock the power of WhatsApp marketing? Let's dive in!

But before we proceed, let's first understand "what is a WhatsApp Business message template?"

What is a WhatsApp Business Message Template?

Imagine a message that saves you time, keeps your communication consistent, and personalizes the experience for your customers. That's the magic of a WhatsApp Business Message Template.

These are pre-configured messages designed to initiate or respond to a conversation prompted by the customer. Businesses can use and send these message templates repeatedly.

You can create the general structure in these pre-written message blueprints, including placeholders for dynamic content like names, order numbers, or dates. These placeholders are like magic ingredients, allowing you to customize the template for each customer while maintaining a professional and personalised approach.

Here's an example:

Thank you for your request, { {1} }. Our team will respond to you in { {2} } hour.

When this template is used to deliver a message to someone named Sanjay with a service request number #500 it will look like this:

Thank you for your request, Sanjay. Our team will respond to you in 1 hour.

Another example would be :

Dear { {1} }, this is a gentle reminder that you have an outstanding payment of { {2} }. Kindly make the payment at the earliest. Thank you.

When this template is used to deliver a message to someone named Sanjay with an outstanding payment of 150$ it will look like this:

Dear Sanjay, this is a gentle reminder that you have an outstanding payment of 150$. Kindly make the payment at the earliest. Thank you.

The Approval Process:

To ensure a high-quality user experience and prevent spam, WhatsApp reviews and approves each template you submit. This usually takes less than 48 hours, but most templates get the green light within minutes.

Up next let's talk about the types of message templates that WhatsApp allows.

Types of Message Templates Supported by WhatsApp

Remember how we mentioned WhatsApp reviews templates to prevent spam? Well, they only allow certain types of messages to be templatized in the first place.

Here's the breakdown:

• Gone are the days of template-only transactions: Since September 2021, you can create templates for promotional messages too! This means you can spread the word about exciting offers and updates alongside those order confirmations. (But don't worry, WhatsApp still reviews everything!)

• Beyond transactions, here's what's on the menu:

  • Account Update: Keep customers informed about changes to their accounts.
  • Alert Update: Share urgent or important news directly with them.
  • Appointment Update: Confirm, remind, or update them about appointments.
  • Auto-Reply: Set up automatic responses for when you're out of the office.
  • Issue Resolution: Respond to customer questions, concerns, or feedback.
  • Payment Update: Send messages related to customer payments.
  • Personal Finance Update: Keep them informed about their financial matters (if applicable to your business).
  • Reservation Update: Manage reservation confirmations, reminders, and other updates.
  • Shipping Update: Keep customers in the loop about their order deliveries.
  • Ticket Update: Provide ticketing information or updates.
  • Transportation Update: Share transportation information or updates relevant to your business.

• Template limit? We've got you covered (kind of): By default, you can create up to 250 templates with a WhatsApp Business App & API. 

​

Need more? You can request a higher limit of 1500 templates directly from WhatsApp. Just be prepared to wait 2-4 weeks for their response, and remember, the final call on the limit increase is at their discretion.

In short, WhatsApp Business Message Templates offer a variety of options to connect with your customers, from essential updates to exciting promotions. Just keep the categories in mind and you're good to go!

As we explored what is a WhatsApp Business message template and its types, up next let's discover 150 ready-to-use WhatsApp Business message templates designed for different industries and case situations. 

1. WhatsApp Business Message Template for Ecommerce

Dear [Customer Name],

Your order ({ {order number} }) is ready for pickup at { {location} }. 

See you soon!

​​

Dear [Customer Name],

Limited-time offer! 

Get { {discount percentage} } off on your first purchase with code WELCOME10. 

Shop now: { {link} }

Dear [Customer Name],

We've got something special just for you! 

Check out your personalized recommendations: { {link} }

Dear [Customer Name],

Need help finding the perfect gift? 

Reply with "GIFT IDEAS" and we'll be happy to assist!

Dear [Customer Name],

Free shipping on all orders over { {amount} }! 

Stock up on your favorites now: { {link} }

Dear [Customer Name],

Flash Sale! 

Enjoy { {discount percentage} } off on all { {category} } items for the next { {duration} } only! 

Shop now: { {link} }

Dear [Customer Name],

{ {Product name} } is back in stock! 

Don't miss out, get yours now: { {link} }

(Image) 

Dear [Customer Name],

We miss you! 

Come back and browse our latest collection: { {link} }

Dear [Customer Name],

Your package containing order ({ {order number} }) is out for delivery today. You can track it here: { {tracking link} }.

Hi { {Customer Name} }, your order ({ {order number} }) has been confirmed! We'll notify you when it ships.

2. WhatsApp Business Message Template for Education Industry

Dear [Student Name],

Do you know we offer online tutoring services? 

Learn more and connect with a tutor today: { {link} }

​​

Dear [Student Name],

Parent-teacher conference reminder! 

Meet with { {teacher name} } on { {date} } at { {time} }. 

Book your slot here: { {link} }

Dear [Student Name],

School holidays are coming up! 

Check out our fun and educational activities for kids: { {link} }

Dear [Student Name],

Calling all future artists! 

Join our upcoming art workshop on { {date} }. Register here: { {link} }

(Image) 

Dear [Student Name],

Feeling stressed about exams? 

We've got resources to help! 

Check out our study tips: { {link} }

Dear [Student Name],

We noticed you haven't logged in recently. 

Is there anything we can help you with? 

Reply HELP for assistance.

Congratulations { {student name} }! 

You've earned an A+ on your recent assignment in { {subject name} }. 

Keep up the good work!

Dear [Student Name],

Upcoming school event! 

Join us for { {event name} } on { {date} } at { {time} }. 

RSVP here: { {link} }

Dear [Student Name],

Don't miss the deadline! 

Your assignment for { {class name} } is due on { {date} } at { {time} }. 

Submit it here: { {link} }

Dear { {student name} }, a gentle reminder that your next class, { {class name} }, starts in { {time} }! 

Join the meeting here: { {meeting link} }.

3. WhatsApp Business Message Template for Financial Institutes

​Dear { {customer name} }, a friendly reminder that your payment of { {amount} } for { {bill type} } is due on { {date} }. 

Make a quick payment here: { {link} }

​​

Dear [Customer Name],

​Your recent transaction for { {amount} } on your { {card type} } (ending in { {last four digits} }) has been approved. 

Reply INFO for transaction details.

Dear [Customer Name],

We noticed an unusual login attempt on your account from { {location} }. 

If this wasn't you, please reply BLOCK immediately to secure your account.

Dear [Customer Name],

Great news! 

Your loan application for { {amount} } has been approved! 

We'll contact you within 24 hours to discuss the next steps.

Dear [Customer Name],

Do you know you can now manage your investments and track your progress directly through our app? 

Download it here: { {link} }

Dear [Customer Name],

System maintenance alert! 

Our online services will be unavailable on { {date} } from { {time} } to { {time} }.

We apologize for any inconvenience.

Dear [Customer Name],

Interest rates update! 

Check out our new rates for all accounts here: { {link} }

Dear [Customer Name],

Grow your savings! 

Open a new high-yield savings account today and earn { {interest rate} } APY.

Learn more: { {link} }

Happy Birthday, { {customer name} }! 

We hope you have a wonderful day. 

Here's a special offer: Get { {discount percentage} } off your next safety deposit box rental. 

Reply CLAIM to redeem.

Dear [Customer Name],

Need help managing your finances? 

Explore our budgeting tips, investment guides, and more helpful resources online: { {link} }

4. WhatsApp Business Message Template for Event & Webinar

Dear [Customer Name],

​Don't miss out! 

Our exciting event, "{ {event name} }", starts in { {time} } on { {date} }. 

Register now: { {link} }

​​

Dear [Customer Name],

Reminder! 

Your registration for our webinar, "{ {webinar topic} }", is confirmed. 

Join us live on { {date} } at { {time} }: { {link} }

Dear [Customer Name],

Last chance to register! 

Spots are filling up fast for our upcoming event, "{ {event name} }". 

Secure yours now: { {link} }

Dear [Customer Name],

We're giving away a free gift** (or discount/other incentive)** to all attendees of our webinar, "{ {webinar topic} }"! 

Don't miss out, register here: { {link} }

Dear [Customer Name],

Can't attend live? No problem! 

Register for our upcoming webinar, "{ {webinar topic} }", and receive the recording after the event. { {link} }

Dear [Customer Name],

Event update! 

Due to unforeseen circumstances, our event, "{ {event name} }", has been rescheduled to { {new date} } at { {same time} }. 

We apologize for any inconvenience.

Dear [Customer Name],

Feedback time! 

We'd love to hear your thoughts on our recent webinar, "{ {webinar topic} }".

Share your feedback here: { {link} } (survey/form)

Dear [Customer Name],

Mark your calendars! 

Our next exciting event, "{ {event name} }", is coming soon on { {date} }. 

Stay tuned for registration details!

Dear [Customer Name],

Did you miss our recent webinar, "{ {webinar topic} }"? 

The recording is now available! 

Watch it here: { {link} }

Dear [Customer Name],

Looking for a fun and informative event? 

Join us for our upcoming webinar, "{ {webinar topic} }". 

Learn valuable skills and connect with like-minded individuals. 

Register now: { {link} }

5. WhatsApp Business Message Template for Travel & Tourism Industry

Dear [Customer Name],

Your flight confirmation for your trip to { {destination} } on { {date} } is attached. 

Have a wonderful trip!

​​

Dear [Customer Name],

Your dream vacation is just a click away! 

Explore our amazing deals on flights and hotels to { {destination} }: { {link} }

Dear [Customer Name],

Pack your bags! 

We've got a last-minute deal you won't want to miss! 

{ {discount percentage} } off all-inclusive getaways to { {destination} }. 

Book now: { {link} }

Dear [Customer Name],

Need help planning your trip? 

Our travel experts are here to assist you! 

Reply TRIPASSIST for a free consultation.

Dear [Customer Name],

Don't forget to book your travel insurance! 

Get a quote and protect your trip today: { {link} }

Dear [Customer Name],

Reminder: Your visa application for your trip to { {destination} } is due on { {date} }. 

Apply online now to avoid delays: { {link} }

Dear [Customer Name],

Counting down the days to your trip? 

Explore our must-see attractions and hidden gems in { {destination} }: { {link} } (blog post/travel guide)

Dear [Customer Name],

Feeling adventurous? 

Check out our exciting adventure tours to { {destination} }: { {link} }

Dear [Customer Name],

Travel tip: Pack light! 

Here are some tips for efficient packing for your trip to { {destination} }: { {link} } (blog post)

Dear [Customer Name],

Share your travel memories with us! 

Tag us in your photos on social media using #{ {travel agency hashtag} } and get 10% OFF on your next trip.

6. WhatsApp Business Message Template for Insurance Industry

Hi { {customer name} }, a friendly reminder that your renewal for your { {policy type} } policy ({ {policy number} }) is due on { {date} }. 

Get a quick quote to renew easily: { {link} }

Dear [Customer Name],

We've noticed a potential risk factor for your home insurance based on your recent address update. 

Reply REVIEW for a personalized risk assessment.

Dear [Customer Name],

Get peace of mind with additional coverage! 

Explore our optional add-on plans for your existing { {policy type} } policy: { {link} }

Dear [Customer Name],

Claim update: We've received your claim for { {claim type} } ({ {claim number} }). 

We'll be in touch within { {timeframe} } to discuss the next steps.

Dear [Customer Name],

Did you know you can easily access your policy documents and manage your claims directly through our app? 

Download it here: { {link} }

Dear [Customer Name],

We're offering a free medical health checkup! 

Review your current coverage and ensure you have the right protection: { {link} }

Dear [Customer Name],

Feeling overwhelmed by insurance jargon? 

Check out our helpful glossary of insurance terms: { {link} }

Dear [Customer Name],

Life can be unpredictable. 

Protect your loved ones with our affordable life insurance plans. 

Get a free quote today: { {link} }

Happy Birthday, { {customer name} }! 

We hope you have a wonderful day. 

Here's a special offer: Get { {discount percentage} } off your health insurance policy this month. 

Get a quote now: { {link} }

Dear [Customer Name],

We're here to help! 

Have any questions about your insurance coverage? 

Reply HELP for assistance or call us at { {phone number} }.

7. WhatsApp Business Message Template for Healthcare Industry

​Hi { {patient name} }, a gentle reminder that your appointment with Dr. { {doctor name} } for { {appointment type} } is on { {date} } at { {time} }. 

Reply CONFIRM to confirm or reschedule: { {link} }

Dear [Patient Name],

We've attached your lab results for your recent visit with Dr. { {doctor name} }. 

Please review them and contact us if you have any questions: { {link} } (secure document portal)

Dear [Patient Name],

Don't forget to get your flu shot! 

It's the best way to protect yourself and your loved ones this season.

Schedule your appointment online: { {link} }

Hi { {patient name} }, a friendly reminder to take your medication, { {medication name} }, as prescribed by Dr. { {doctor name} }.

Dear [Patient Name],

We're hosting a free webinar on { {health topic} } on { {date} } at { {time} }. 

Learn from Dr. { {doctor name} } and ask your questions live! 

Register now: { {link} }

Dear [Patient Name],

We noticed you haven't refilled your prescription for { {medication name} }.

Would you like to refill it online now? 

Reply REFILL for more info.

Dear [Patient Name],

Need help managing your chronic condition? 

We offer personalized support programs to help you stay healthy. 

Learn more: { {link} }

Dear [Patient Name],

Telehealth appointments now available! 

Consult with a doctor from the comfort of your home. 

Learn more and schedule yours today: { {link} }

Dear [Patient Name],

It's National Health Screening Week! 

Schedule your annual checkup and stay on top of your health. 

Find a doctor near you: { {link} }

Dear [Patient Name],

Did you know we offer informative health articles and tips on our website?

Check them out and learn how to stay healthy! { {link} }

8. WhatsApp Business Message Template for Restaurants & Food Industry

Dear [Customer Name],

Craving something delicious? 

Browse our menu and order online for delivery or pickup directly through WhatsApp! { {link} }

Dear [Customer Name],

We're celebrating National Pizza Day with a special offer! 

Get 20% off all pizzas today only. 

Order now: { {link} }

Dear [Customer Name],

Looking for a quick and easy lunch option? 

Try our new lunch combos starting at just ${ {price} }! 

Order now for delivery or pickup: { {link} }

Dear [Customer Name],

Do you know we offer a variety of vegetarian and vegan options? 

Explore our delicious plant-based dishes on our menu: { {link} }

Dear [Customer Name],

We're hiring! 

Join our team of passionate foodies. 

Apply now for open positions: { {link} } (website/application form)

Dear [Customer Name],

Want to earn rewards for your love of food? 

Sign up for our loyalty program and start collecting points today! { {link} } (website/app)

Dear [Customer Name],

We appreciate your feedback! 

Share your thoughts about your recent experience with us and get 10% OFF on your next visit: { {link} } (survey/form)

Dear [Customer Name],

Don't miss out on our weekly specials! 

Check out our latest deals and promotions on our website or social media pages.

Dear [Customer Name],

We're hosting a fun family night with games, activities, and a special kid's menu! 

Join us on { {date} } at { {time} }. 

Reserve your table now: { {link} }

Happy Birthday, { {customer name} }! 

Treat yourself to a delicious meal from [Restaurant Name]. 

Get 15% off your entire order today! 

Use code BIRTHDAY15 at checkout.

9. WhatsApp Business Message Template for Salons & Spa Industry

Dear [Customer Name],

Relax and unwind! 

Treat yourself to a spa day with our latest pampering package. 

Book your appointment now: { {link} }

Dear [Customer Name],

New hair, new you! 

✂️ Get 20% off your first haircut or color service with us. 

Mention this offer when booking: { {phone number} }

Dear [Customer Name],

Looking for a last-minute appointment? 

We have a few cancellations today! 

Reply "APPOINTMENT" to check availability.

Dear [Customer Name],

Product recommendation! 

✨ Our new line of hair care products is perfect for all hair types. 

Shop now: { {link} }

Dear [Customer Name],

We're offering a free consultation to discuss your hair and skincare goals.

 Reply "CONSULT" to schedule yours today.

Dear [Customer Name],

Don't forget to pre-book your appointment for the holidays! 

Spots are filling up fast. 

Book now: { {link} }

Dear [Customer Name],

We'd love to hear from you! 

Share your experience with us and leave a review on [Platform name]: { {link} } (Google Reviews/Yelp)

Dear [Customer Name],

Hair and makeup tips at your fingertips! 

Follow us on social media for expert advice, tutorials, and behind-the-scenes peeks: { {link} } (Instagram/Facebook)

Dear [Customer Name],

Miss us? We're offering a special discount for returning clients. 

Get 10% off your next service! 

Mention this message when booking.

Happy Birthday, { {customer name} }! 

We hope you have a wonderful day. 

Enjoy 15% off any spa service this month. 

Book your appointment now: { {link} }

10. WhatsApp Business Message Template for Automotive Industry

Dear [Customer Name],

Your service appointment for your { {vehicle year} } { {vehicle model} } is confirmed for { {date} } at { {time} }. 

We look forward to seeing you!

Dear [Customer Name],

Service reminder! 

It's time for your routine maintenance on your { {vehicle year} } { {vehicle model} }. 

Schedule your appointment now: { {link} }

Dear [Customer Name],

Pre-order your dream car! 

The all-new { {vehicle model} } is coming soon. 

Reserve yours today for a priority delivery: { {link} }

Dear [Customer Name],

Get a free car wash with your next service appointment! 

Schedule yours today and mention this offer when booking.

Dear [Customer Name],

Thinking about trading in your car? 

Get a free online quote in minutes! 

No obligation, just convenience: { {link} }

Dear [Customer Name],

Need help on the road? 

Our 24/7 roadside assistance is here for you. 

Call us at { {phone number} } for assistance with flat tires, towing, and more.

Dear [Customer Name],

We've got exciting news for you! 

We're hosting a test drive event for the all-new { {vehicle model} } on { {date} } from { {time} } to { {time} }. 

RSVP now: { {link} }

Dear [Customer Name],

Looking for winter tire recommendations? 

We can help! 

Reply "WINTERTIRES" for expert advice based on your vehicle and driving conditions.

Dear [Customer Name],

Do you know we offer financing options for all budgets? 

Get pre-a