Confused about WhatsApp API pricing?

Tired of jumping from one website to another trying to compare options?

Look no further, as we've got you covered!

In this one-stop guide, we'll walk you through the WhatsApp API pricing offered by the top WhatsApp API solution providers. 

Just not that! 

We'll also compare the pricing plans and break down their features, offering a clear, side-by-side analysis.

Now no more endless searching or guesswork.

Whether you're a small business owner or a tech enthusiast, this article will help you get a clear understanding of WhatsApp API pricing structures. 

Our goal is to help you effortlessly identify the ideal WhatsApp API solution for your needs. So without further ado, let's dive in and find the best WhatsApp API solution for you.

1. DoubleTick

DoubleTick is one of the best MarCom and WhatsApp CRM tools, thoughtfully designed to enhance your sales team's efficiency to sell more in less time. By leveraging DoubleTick's WhatsApp API, you can build deeper relationships with customers, do WhatsApp Marketing at scale, automate operations, and boost conversion rates.

WhatsApp API Pricing Offered by DoubleTick

Features Offered

Starter Plan

Priced at ₹2000 per month plus taxes, the Starter Plan is an excellent entry point. It allows businesses to create simple chatbots, essential for initiating customer interactions. The plan includes a cloud-based shared team inbox that supports up to 5 agents (Rs. 500 per additional agent/month). Key features include the capability to send bulk broadcasts, bulk import of customer data, and tools to segment customers effectively. Businesses can also showcase their products and catalogues on WhatsApp, analyze broadcast effectiveness through detailed analytics, and manage data with Excel and Google Sheets integration. This plan offers flexibility with both mobile and web access and allows the creation of unlimited tags and custom attributes for enhanced marketing automation.

Pro Plan

At ₹3000 per month plus taxes, the Pro Plan builds upon the Starter Plan, introducing more advanced features. It includes everything in the Starter Plan, with enhancements like sophisticated bots for complex journeys and an expanded team inbox capacity for up to 10 agents (Rs. 500 per additional agent/month). Additional features include advanced role and permission settings for better team management, number masking for privacy, an automated ordering bot to manage your sales on WhatsApp, and a variety of third-party integrations. Developers will appreciate the API access for custom solutions, and businesses can benefit from personalized growth consultations and in-depth agent and organization analytics.

Enterprise Plan

The Enterprise Plan offers custom pricing to cater to specific business needs. It encompasses all the features of the Pro Plan with several premium additions. This plan introduces AI and ChatGPT-enabled bots for intelligent customer interactions, custom pricing models per agent, and the ability to design complex customer journeys. It also offers specialized growth consultations for strategic business planning, custom solutions for unique needs, and exclusive integrations to create a more integrated business ecosystem.

Cons

DoubleTick doesn't offer a free trial. Apart from this, there are no such major cons. However, your suggestions are welcome to improve our product. 

DoubleTick offers remarkable value for your investment, blending a wide array of features with cost-effective pricing. It's an ideal choice for businesses seeking to maximize their customer engagement and WhatsApp marketing efforts.

​2. AiSensy

AiSensy offers three WhatsApp API pricing plans tailored to different business needs. From basic necessities to advanced features, AiSensy's pricing models are designed to cater to various scales of operation, ensuring that every business can find a suitable solution.

WhatsApp API Pricing Offered by AiSensy

​Features Offered

Basic Plan

Priced at ₹999 per month, the Basic Plan is a robust starting point for businesses. This plan allows unlimited agent logins, ensuring that team collaboration is seamless and efficient. Features include a shared team inbox, multi-agent live chat capabilities for dynamic customer interaction, and agent transfer coupled with manager monitoring for superior management. The plan also offers bulk broadcasting and retargeting options, smart audience segregation for targeted communication, and template message APIs for personalised responses. Integration with AiSensy Marketplace, Shopify, WooCommerce, and Dialogflow chatbot broadens its utility. Moreover, the plan supports up to 1200 messages per minute, up to 10 tags, and up to 5 custom attributes, along with a Click-to-WhatsApp Ads Manager to enhance marketing efforts.

Pro Plan

At ₹2399 per month, the Pro Plan includes all the features of the Basic Plan, with added capabilities. It expands the tag limit to 100 and custom attributes to 20, enabling more personalized customer interactions. The plan introduces a campaign scheduler, campaign click tracking for better analytics, smart agent routing to optimize customer support, and campaign budget analytics for efficient spending. Additionally, project APIs, carousel template click tracking, and custom agent rules are included to further customize the experience.

Enterprise Plan

This plan comes with custom pricing and is recommended for brands with a user base exceeding 5 lakh. It includes all Pro Plan features, with the addition of CSV campaign scheduler, unlimited tags and attributes, downloadable reports for in-depth analysis, a dedicated account manager for personalized assistance, priority customer support for swift resolutions, and webhooks for better integration capabilities. The plan also offers a higher messaging speed, catering to the needs of large-scale operations.

In a similar budget range, DoubleTick offers a comprehensive suite of features that are not offered in AiSensy's plans. With DoubleTick, you get access to additional unique features like number masking, unlimited tags and attributes, unlimited customer segmentation, automated order booking bot, AI and ChatGPT-powered bots, and a developer API. Our in-depth analytics tools for agents and organizations are tailored to enhance your business ecosystem, highlighting our commitment to delivering superior value and comprehensive solutions in the WhatsApp API space.

Cons

• Poor customer support leads to frustration among users.
• AiSensy doesn't have a mobile app.
• Users frequently encounter technical issues with AiSensy's features, causing inconvenience and disruption.
• The platform shows limitations in development, with users reporting difficulties in triggering messages effectively.
• AiSensy lacks essential features like number masking, a commerce bot, advanced WhatsApp chatbots, and comprehensive analytics tools for agents and organizations.

3. Interakt

Interakt offers four WhatsApp API pricing plans, each tailored to different business needs. Here, we will delve into these plans in detail.

WhatsApp API Pricing Offered by Interakt

Features Offered

Starter Plan

Costing ₹999 per month plus taxes, Interakt's Starter Plan is designed for businesses stepping into WhatsApp integration. It offers unlimited team members, unlimited live chat conversations, free WhatsApp API approval and setup, and basic chat automation such as Out of Office and Welcome Messages. Additionally, it includes bulk WhatsApp notifications, campaign analytics, a Shared Team Inbox with various functionalities, access to developer APIs, up to one app integration, and a rate limit of 100 API calls per minute. This is a self-serve onboarding and setup plan.

Growth Plan

Priced at ₹2,499 per month plus taxes, the Growth Plan includes all features of the Starter Plan. It adds a Click to WhatsApp Ads Analytics Dashboard, automated workflows, advanced campaign filters, conversation analytics, more chat automation options (Delayed Message, Custom auto-replies), roles & permissions, up to three app integrations, and expanded user segments. The developer APIs are enhanced to include Template/Message send API and Message Status Webhooks, and the rate limit is increased to 300 API calls per minute. Hand-held onboarding and setup are also provided. 

In comparison, DoubleTick's equivalent offering enriches your experience with bulk import, product and catalogue sharing, Excel export and import, mobile and web access, and unlimited tags and custom attributes, offering a more comprehensive toolset for a similar investment.

Advanced Plan

At ₹3,499 per month plus taxes, Interakt's Advanced Plan builds upon the Growth Plan. It introduces unlimited team members, auto chat assignments, unlimited external app integrations, and additional user segments for loyal and high-spending customers. The developer API access is further expanded, and the rate limit reaches 600 API calls per minute. The plan also includes agent analytics for performance tracking. 

DoubleTick's corresponding plan, at a similar price point, stands out with features like number masking, an automated ordering bot, growth consultation, and detailed analytics for both agents and organizations, along with comprehensive reports, making it a more versatile and value-packed choice.

Enterprise Plan

Interakt’s Enterprise Plan, with custom pricing, is tailored for large-scale operations. It includes all features of the Advanced Plan, plus no markup charges, faster message delivery speed, unlimited external app integrations, and a Customer Success Manager. 

On the other hand, DoubleTick's Enterprise solution brings in complex journey mapping, specialized growth consultations, customizations, and special integrations, offering a superior, customized experience for large businesses seeking advanced and tailored WhatsApp API functionalities. 

Cons

• Interakt's pricing is higher than many of its competitors, making it a less budget-friendly option.
• The platform's dashboard has a complex interface, leading to a steep learning curve for new users, and the mobile app usability is also subpar.
• Users experience very slow support during the setup process, which can be a significant inconvenience.
• The app occasionally hangs or shows a blank white screen, requiring a restart to resolve the issue.
• Creating and implementing chatbot responses in Interakt is time-consuming and requires considerable effort.
• The chatbot functionality is limited, offering only generic automated responses rather than customer-specific ones.
• Tagging and segmenting users is complicated, particularly when trying to remove someone from the customer list.
• Targeting options are limited, lacking the granularity of platforms like Facebook or Google Marketing.
• Users have reported difficulties with analytics and navigation due to unclear template approval guidelines and unsatisfactory analytics features.
• Interakt lacks several essential features, such as number masking, a commerce bot, advanced WhatsApp chatbots, and Excel export/import capabilities.
• Customer support is not up to the mark.

4. Wati

Wati offers three WhatsApp API pricing plans tailored to varying business needs. In this comparison, we'll detail Wati's offerings and its features.